Got an email a little while ago from the developers of 1Password, which is a really great password/serial type application for macs and iPhone, inviting me to go for the early bird, so to speak, upgrade option to forthcoming version 3. No doubt version 3 will be good and better than the current offering but….the early bird upgrade cost is $19.95, the non early bird upgrade cost is a whopping $29.95 and if you were a brand new version three customer you would pay $39.95.
I have no doubt that these guys have spent a heck of a long time bringing v3 to Market but c’mon….$29.95 for normal upgrade cost?? I seriously doubt the extra features merit, for existing users, such a hefty dollop of cash outlay again. It would be cheaper for me to skip v3 and then buy v4 as a new customer, when it comes out, than to upgrade to v3 and then upgrade to v4 from v3 in due course. Or, if I bought version 3 as a new customer I’d probably be able to upgrade to version 4 for free if I held off buying it until Agile announced that v4 was to be launched shortly as most developers, if you buy their app within a period close to the launch of the new version, allow for free updates. They are allowing this for free if you bought v2 after February this year for example. That would also work out cheaper. Seems to me that longer term users are getting shafted here.
After all, $29.95 is 75% of the cost of the new customer application cost. Hardly a bargain for existing customers. I think it is a bit too steep and you normally expect to pay quite a bit less.