Listening to a recent MacBreak Weekly podcast I think it was the one released on July 16th, one or two of the people on it were laying into Apple for what they perceived to be a gi-normous cock up of the 3g iPhone launch, subsequent fiasco on iTunes and mobile.me botch up. They were making the point that as Apple continues to grow and as it becomes a bigger company then it needs to realise that more can go wrong and that when it does go wrong, things need to be sorted out.
They have a point. I often think it cannot be easy being a huge company like, for example Microsoft, with a huge customer base to keep everyone happy. Apple, through the launch of mobile.me and its supposed Exchange like syncing, needs to realise that it is now playing with the big boys and needs to get things working from day one. Especially after all their self proclaimed fanfair about “exchange for the rest of us” hoopla. I don’t think most users care two hoots what they want to call it, they just want it to work out of the box from day one and it quite plainly hasn’t. “Exchange for the rest of us who aren’t that fussed anyway about getting access to their email” would have been a fairer initial description.
I don’t go in for the lame excuse that they under-estimated demand and weren’t ready. Bullshit. They knew the day iPhone 3g was launching (they set it after all), they knew that version 2 of the software would be out almost the same time and they already knew how many existing .mac users they had. They should have sufficient system resources in place to meet the infrastructure demand. If a whole lot of companies had set themselves up with iPhones on a corporate network/exchange type thing on launch date they would have been hugely unimpressed. We snigger at RIM when they have an “outage” after all and so can only expect the same back.
Still, it’s not the end of the world, not by a long shot and Apple have plenty of time to get it right and I’m sure they will but it has left a bit of a sour taste in the mouth. Worst thing is, a whole lot of people were probably knew to Apple products when buying the 3g iPhone and could only have been less than impressed by the buying and subsequent setting up experience.